Launching can be overwhelming and stressful but it doesn’t have to be! Live launches can be exciting and beneficial to growing your business, whether you are launching a course, membership, digital product, or new service. In this post, we will cover live launches vs evergreen launches and help you determine which is the best strategy for your next launch.

Live Launches

A live launch involves a set open and close cart period. Some people love live launching, and others can find them completely overwhelming, which is understandable; live launches come with a lot of excitement but also a lot of pressure.

The Benefits of a Live Launch:

There are a lot of benefits of doing a live launch, including:

The ability to create urgency around your cart close date. You also have many options around offering a limited-time bonus or early bird pricing to capture even more on that FOMO (fear of missing out) feeling.

Another huge benefit of live launching is the bigger cash injection into your business revenue during launch periods.

Evergreen Launches

Evergreen means something that is available ongoing, but it still deserves a launch. You won’t be able to capitalize on the excitement generated by live launches, but there are so many benefits of creating an evergreen launch for your digital course.

The Benefits of an Evergreen Launch:

Evergreen launches are a lot less stressful but might involve more tech setup at first as they are more automated.

If your sales funnel converts, the great part about that is having sales and new students coming in year-round without you having to put in extra marketing efforts. Part automated, part passive, and part recurring income! 

The Best of Both Worlds:

A third option is to utilize the best of both worlds. You can have your normal live launches but also have a back door evergreen model via a sales funnel. Even if your course includes time-sensitive or live components, there is a way to create an evergreen sales funnel that converts. 

Maybe you have a second self-study option on evergreen, or perhaps they just won’t get the live portion until the next round. There is always some unique way to make this ‘best of both worlds’ method work for you and your offer.

How do you feel about launching? Share in the comments if you prefer live launches or evergreen. And, if you’d like to work together, make sure to check out my services page to see how I can help you!