Your website homepage is one of the most important pages on your website. It is often the first page that your visitors see, and it is essential that you make a good impression. In this blog post, we will discuss six things that you need to have on your website homepage to improve your website.

1) A Header That Grabs Attention

Your header should immediately capture your visitor’s attention with a scroll-stopping headline. This headline and header should let your visitors know exactly what to expect, who you are, and what you do.

The header should also match your brand image. For example, if you are a content strategist, your website header might include your company logo and a headline like “Are you ready to finally create content that gets you clients?”

This headline is a clear call to action for who your business is for and captures attention immediately. You also want to have a call to action button underneath your scroll-stopping headline that takes your visitors to the next step or your main priority page, such as your services page.

2) The Website Menu

Your website menu should be easy to find and use. It should include your most important pages, such as your homepage, about page, services page, contact page, and blog page.

Your menu bar should also be in an easily visible location on your website. For example, it could be at the top of your website or on the side.

3) Social Media Buttons

Your website homepage should include social media buttons for your visitors to easily connect with you on their favorite platforms. This helps create a connection with your visitors and keeps your brand in their minds.

Make sure that the social media buttons are easy to find and use.

4) An Email Opt-in Form

Let’s keep our visitors in our world a little longer and encourage them to sign up for our email list.

You can include your email opt-in form as a section on your homepage or your sidebar, or in your footer. It’s up to you!

The goal of your opt-in form is to collect your visitors’ email addresses so that they can join your list and you can continue to nurture those new leads.

5) Some Brand Personality

Your website homepage should be professional, but it’s also essential to show your brand personality.

Be sure to showcase your company culture and the people behind your business. This will help your visitors connect with you on a personal level.

6) Internal Links to Your Most Important Pages

Make sure that your website homepage includes internal links to your most important pages.

This helps your visitors navigate your website easily and find the information they are looking for. It also helps to keep them on your website longer. As an added bonus, internal links are great for SEO (search engine optimization).

Final Thoughts

Your website homepage is your chance to make a stellar first impression. Make sure that your visitors can see your brand personality and the value you offer right away! If you have these 6 critical things covered with your website homepage, you’ll start to see your conversions and engagement increase.

Do you have your website homepage optimized yet? What’s your biggest challenge when it comes to your website homepage? Leave us a comment below and let us know!