What makes a good sales funnel for your course? One that converts! The way to make a sales funnel that actually works and converts is to spend time doing a little planning and mapping out your customer journey first. That’s essentially what a sales funnel is – your customer journey. In this post, I’ll share some tips and tricks to help you map out your sales funnel a little easier.

Create the Perfect Lead Magnet

Most sales funnels start with a lead magnet, which is just a fancy word for a freebie. This could be a free webinar, a free challenge, a guide or workbook, or templates. There are so many ideas for lead magnets. 

When mapping out your sales funnel, you want to have a good flow from offer to offer, which means your lead magnet needs to target the right people who would benefit from your paid offers further in the funnel.

Promote Your Lead Magnet

To get people into your sales funnel, you need to promote your lead magnet. There are so many ways to promote your freebie, but here are just a few that should work for everyone:

• Talk about it often in your content – blog posts, email newsletters, social media posts
• Add a link or opt-in form on your website homepage
• Add an exit-intent pop-up on your website
• Make sure it’s linked in your Instagram bio link

Nurture Your Email List

Once someone opts into your lead magnet, the next step is essential for converting subscribers to customers or students. We need to nurture them once they are on our email list by using specifically targeted tags, automations, and email sequences.

My favorite platforms are ConvertKit or ActiveCampaign, as they make all of the tech mapping so much easier to do.

Here’s an example of why tagging is essential:

• Someone signs up for your lead magnet
• On the thank you page, they have a one-time offer on a low ticket digital product
• If they purchase, we need to add a purchase tag and exclude that tag from the promo sequence
  • Why? Because we don’t want to be sending emails with a goal of getting somebody to buy the low ticket digital product if they already have

You’ve probably received promotional emails for something you’ve already signed up for. It’s annoying, isn’t it? That happens because the business didn’t set up and exclude people with purchase tags from their email sequence.

Plan and Schedule Your Offer Emails

Once somebody purchases that low-ticket digital product we talked about in the last step, where do we want them to go next? This is why it’s essential for our sales funnel offers to make sense to our audience and the next step they would need.

Here is an example of a simple sales funnel for a course creator with multiple offers at multiple price points:

If you need help with building out sales funnels, checkout our services page to see if we can help!