A website is an integral part of any business. It is the first impression that customers have of your business and allows you to showcase your brand. A good website can help you not only attract new customers and clients but keep them coming back.

What Makes a Good Website?

There are several factors that make a good website. The most important is that it is user-friendly and easy to navigate. Your website should be designed for your target audience and include relevant information about your business. It should also be aesthetically pleasing so that customers are drawn in and want to stay on the site.

Let’s think about colors for a minute. Even though your favorite color is hot pink, that doesn’t mean it connects to your business, brand, or ideal customer. Your website should be designed for your audience, not necessarily based upon your own tastes.

It is good to have a website that showcases your personality, but it should also be professional. Your site is the first impression customers have of your business. You want them to remember it as an enjoyable experience. Otherwise, they are more likely to move on and find something else.

How to Create a Good Website:

Here’s the truth: you can’t create a good website unless you understand your business messaging, ideal audience, and brand. You need to get clear on those things before you can design your own website or hire a website designer to create one for you. Otherwise, you’ll be in the constant hamster wheel of wanting to re-do your website over and over again.

After you understand those three things, it’s time to start creating your website. This includes developing the design, mapping out your site pages, selecting images, and writing content. You’ll also need to purchase a domain name and set up your website hosting.

Here’s who I recommend:

• For registering your domain name: GoDaddy, NameCheap
• For hosting your website: Showit, Squarespace

What are the Benefits of a Good Website?

A good website can help you attract new customers and clients, keep them coming back, and improve your bottom line. It will also assist you in building brand awareness and credibility.

One of the biggest benefits is that it allows you to showcase your business 24 hours a day, seven days a week.

Should You Hire a Website Designer?

I highly recommend hiring a good website designer (like me!) if you don’t have the time to create your own site or if it’s not something that you’re good at. A good web designer will help you with everything from strategy to design and development. 

Ready to finally have a website that you are proud of? Visit my services page for more details.