We’re constantly told that we need to add value when it comes to content creation. But what does that even mean? And how do we do it? In this blog post, I will break down exactly what adding value means and how you can start doing it today. So keep reading for some valuable tips!

What Does Value Even Mean for Content?

The first step to creating value-based content is understanding what “value” actually means. In a nutshell, adding value means providing something helpful or beneficial to your audience. This could be anything from entertainment and education to news and insights.

Sharing a personal post, for example, can have tons of value-added because it is motivational, inspirational, and helps your audience relate to you. It is still valuable to them as well as yourself because it builds your authority.

How to Create Value-Based Content

Now that you know what adding value actually means, it’s time to learn how to do it yourself. Here are a few tips for creating content that your audience will love:

1) Know Your Audience

Start by identifying the needs and wants of your audience. What are they struggling with? What do they want to learn more about? Once you know what they want, creating helpful content will be so much easier for you. That’s why market research is so essential for creating content that gets results.

2) Always ask, ‘Who does this help?’

When you’re creating content, always ask yourself, “who does this help?” If you can answer that question, you know your content adds value.

For example, if you’re writing a blog post about how to start a business, chances are it will help entrepreneurs get started on their journey and learn some helpful tips on getting started. That’s valuable!

3) Think About Relevance

Relevant content is value-based content. When you create relevant content, it shows your audience that you understand where they’re at and what they need. This helps build trust between you and them, which can translate into more sales down the road!

As long as you’re creating content that helps your audience in some way, then you’re on the right track! Leave a comment below letting me know what type of content YOU like seeing most!