It’s no big secret that social media is a powerful tool. It’s been estimated that there are now more than 3.2 billion social media users worldwide! That’s a lot of people! If you’re not using social media to grow your business, you’re missing out. However, it’s not enough to just be on social media. You need to be authentic if you want to connect with your audience. Today we are going to go over three ways to show up on social media more authentically.

Why Does Being Authentic on Social Media Matter?

When it comes to social media, people are drawn to authentic content. They want to connect with real people, not faceless brands. So if you want to connect with your audience, you need to be authentic on social media. But being authentic isn’t just about connecting with your audience, it’s also about building trust.

Showing Up on Social Media More Authentically:

1) Don’t try to be someone you aren’t.

One of the biggest mistakes people make on social media is trying to be someone they’re not. They see all these amazing, perfect lives on Instagram and start to feel like they need to have a perfect life too. But that’s not authentic. People can see through that, and they’ll lose trust in you.

People want to know the real you, especially if you are a personal brand or service provider looking for clients.

2) Stay true to your brand and brand values.

Staying authentic also means staying true to your brand and what you stand for. For example, if you have a green business that values sustainability and environmental responsibility, it wouldn’t make sense to post pictures of yourself using plastic products because those things aren’t aligned with who you are as a person or business owner.

If people know what to expect from you, they’ll be more likely to stick around. 

3) Engage on social media with authenticity.

And, of course, you want to be authentic when engaging with others on social media as well. People can see through insincerity and flattery, so don’t do it just because you’re trying to build a relationship or network. Instead, engage authentically by offering thoughtful feedback and genuine praise when appropriate. If someone shares something that resonates with you, let them know!

Being authentic on social media is vital because it builds trust. And when people trust you, they’re more likely to do business with you. So if you want to connect with your audience and grow your business, start by being authentic on social media! Just be real, be you, and the people who resonate with you will find you and stick with you.

Do you struggle with social media and showing up authentically? Let me know in the comments.