If you’re an entrepreneur, you know that building a relationship with your customers is vital. And what better way to start off a relationship than with a warm welcome? That’s why creating a great email welcome sequence is so important. This blog post will show you how to write the perfect email welcome sequence.

What is a Welcome Email Sequence?

A welcome email sequence is a sequence of emails that are sent to new subscribers. Usually, these email sequences are triggered by someone signing up for your email list using an opt-in form on your website or landing page. The purpose and goal of a welcome email sequence is to build trust with the subscriber and provide value right away so they stay engaged with you and your email list.

Mapping Out Your Welcome Email Sequence

Before you start writing your email sequence, you need to map it out. Here’s a guide on emails to include to get you started:

1st Email: Lead Magnet Delivery Email

The first email sent to a new subscriber is a delivery email for whatever the lead magnet or freebie was they signed up for. This email should include links to download the lead magnet and a thank you note.

If your lead magnet is an email course or challenge, this email could also provide any additional information needed for that opt-in, like when it starts and how often they will be getting emails from you.

The important thing here is to make sure they have everything they need to utilize the freebie you are providing.

2nd Email: Check-in and Introduce Yourself

In the second email within your welcome email sequence, you should check in and see if they were able to download their freebie okay. This checks on them, shows that you care, and reminds them what they signed up for.

Next, you want to introduce yourself in this email. This is an excellent opportunity to tell your story and explain why you do what you do. This email should also have links to your social media profiles so they can connect with you there.

Remember, the goal of this email sequence is to build trust with your new subscriber, so be sure to provide as much value as possible in every email.

3rd + 4th Email: Value Content

After introducing yourself in email number two, it’s time to provide valuable content. In email number three, send a helpful article or video related to the topic of your lead magnet. For email number four, create a quiz or worksheet related to the freebie they signed up for.

Both of these emails should have links to some of your content to build your authority even further.

5th Email: Share a Personal But Relevant Story

The last email in your email welcome sequence is a great place to share a personal but relevant story. This email should explain how you got into this topic and why it’s important to you.

This email could also be used as an opportunity for the subscriber to ask questions, provide feedback or tell you their thoughts on any previous emails.

Remaining Emails Can Move Into Promotions

Once you’ve built trust with your new subscriber, it’s time to move into promotional emails. However, these should not be the only type of email you send them. You still want to provide valuable content regularly, so they don’t unsubscribe from your list.

Final Thoughts

Creating a great email welcome sequence can seem daunting, but it’s definitely worth it in the long run. By providing value right away and building trust with your new subscriber, you’re setting yourself up for a successful email marketing campaign and growing your list with fans, not just freebie seekers.